The Affinity Centre

The Affinity Centre

An elegantly minimalist and content-rich site for a Cheshire-based therapy centre

The Client

Based in Wilmslow and Cheadle, and staffed by a large team of experienced therapists, The Affinity Centre offers a safe and private environment where individuals and couples can speak freely and receive confidential therapy. With an already well-established site, they were seeking a completely refreshed online presence that allowed for a more user-friendly design across every device, and a reconsidered navigation enabling users to discover relevant content more easily.

You’ve done (and continue to do) a great job. I’m really happy with the new site.

Ian Tomlinson, The Affinity Centre

You’ve done (and continue to do) a great job. I’m really happy with the new site.

Ian Tomlinson, The Affinity Centre

The Affinity Centre site shown on an iPad

The Project

The look, style and navigation of the site is open, spacious and calming, with the aim of providing a welcoming route through the site for those seeking therapy and relationship advice. Images throughout have a lifestyle appeal, while the choice of typography is clear and legible to match the Centre’s own branding.

With a large amount of content being added to and changed on a regular basis, the site has been made straightforward for the team to use via the Beaver Builder page builder plugin, while more complex pages are made even easier to edit thanks to Advanced Custom Fields, a plugin of which Pilcrow + Pixel has expert knowledge. The Affinity Centre offers a wide selection of courses and events, and these can be edited and added using Modern Tribe’s excellent and comprehensive Events Calendar plugin.