The Sleep Works

The Sleep Works

Elegant design with complex integrations for a sleep consultancy

The Client

Led by experienced sleep consultant Maryanne Taylor, The Sleep Works specialises in developing personalised plans to help get a client’s sleep back on track. Having previously focused solely on helping children and their parents, The Sleep Works needed a new website to accompany an extension of its offering into both adult and corporate sleep packages.

I originally thought that building a new website to incorporate my new services, and to automate systems, was going to be a monumental task. While it did involve a lot of work, working with Pilcrow + Pixel made the process not only manageable but even enjoyable! Vaughan had a wonderful insight into what would work well both visually and content-wise and gave me sound and concrete advice through each step of the process, going beyond just the remit of web design. I felt totally confident in his abilities to establish some complex processes to deliver what I needed for my business, and there was no end to his patience and support throughout the project. In short, a pleasure to work with from beginning to end.

Maryanne Taylor, The Sleep Works

I originally thought that building a new website to incorporate my new services, and to automate systems, was going to be a monumental task. While it did involve a lot of work, working with Pilcrow + Pixel made the process not only manageable but even enjoyable! Vaughan had a wonderful insight into what would work well both visually and content-wise and gave me sound and concrete advice through each step of the process, going beyond just the remit of web design. I felt totally confident in his abilities to establish some complex processes to deliver what I needed for my business, and there was no end to his patience and support throughout the project. In short, a pleasure to work with from beginning to end.

Maryanne Taylor, The Sleep Works

The Sleep Works site shown on a tablet

The Project

With events and marketing consultancy The Business Narrative providing their marketing expertise for the project, Pilcrow + Pixel were brought on board to design and build a welcoming, elegant and user-friendly site to help visitors discover the various sleep services on offer, book either an introductory call or sign up for a full package, and access the wealth of sleep knowledge available via the site’s mailing list and sleep guides.

Behind the site’s design lie a number of complex integrations with WordPress, all of which we set up – from the call/appointment booking system provided by Acuity Scheduling, detailed client questionnaires using Gravity Forms, and numerous email automations via MailChimp. Together, these systems help guide each client from the initial sign-up through to consultation and on to receiving their personalised sleep plan.

As ever with Pilcrow + Pixel sites, the entire WordPress interface has been highly customised and streamlined using Advanced Custom Fields to allow Maryanne to easily update the site’s pages with new content when necessary.

Service and Support

The Sleep Works is subscribed to Pilcrow + Pixel’s Website Care Plan. We provide support and maintenance for the site, and it’s also hosted on our servers.