The Business Narrative

The Business Narrative

Site for an events and marketing consultancy with a strong visual brand

The Client

The Business Narrative is a London-based events and marketing consultancy led by Sasha Frieze. Since 2001, they have been helping businesses to grow through corporate events, B2B relationship marketing and event industry consulting. While retaining their strong visual brand, they were looking to relaunch their website with an enhanced user journey, helping visitors to better discover what the company can offer and generate further leads.

Pilcrow + Pixel were an absolute pleasure to work with. Vaughan is a consummate professional who has a fabulous eye, is totally up-to-date on all the latest technology trends and consistently over-delivers. I can’t wait to work with him again.

Sasha Frieze, The Business Narrative

Pilcrow + Pixel were an absolute pleasure to work with. Vaughan is a consummate professional who has a fabulous eye, is totally up-to-date on all the latest technology trends and consistently over-delivers. I can’t wait to work with him again.

Sasha Frieze, The Business Narrative

The Business Narrative's site shown on a smartphone

The Project

We created a bright, stylish yet business-like design that focuses on The Business Narrative’s three main strands of work, linking them between the site’s various sections and then driving user engagement with prominent calls to action and opt-in forms.

Behind the scenes, the WordPress interface was entirely overhauled with a bespoke interface, custom fields and numerous page templates using the Advanced Custom Fields plugin, enabling the site to be quickly and easily updated as and when necessary.

Email campaigns are an important part of The Business Narrative‘s lead generation. Using our expertise with MailChimp we created email templates that echo the site’s design and created complex marketing automations.

Service and Support

We continue to offer our web consultancy expertise plus site support, maintenance and occasional content updates to The Business Narrative via Pilcrow + Pixel’s Website Care Plan. Their site is also hosted on our servers.